AND was born 25 years ago when Anita recognized the rise in women in the workforce and the lack of diverse options in India for progressive, self-driven and ambitious women.
Bridging the gap for the contemporary woman, AND became a trailblazer to offer effortless global styles tailored for the urban lifestyle of today, that empowers the cosmopolitan multi-faceted woman.
For over 30 years, Anita Dongre has played a pivotal role in India’s fashion scene. She established her first brand in 1999 to bring contemporary fashion to Indian women. Today, her business employs 2800 people, over 1,000 stores across 4 countries, and online retail in 250 countries.
As the Chairwoman and Chief Creative Officer, she leads several brands, including Anita Dongre Couture, Grassroot, AND, and Global Desi. Committed to “Fashion For Good,” the brand prioritises social and environmental sustainability.
